MUSE JOURNAL

THE GUIDE TO MARKETING'S GLOBAL IMPACT

FALL 2024

The Hook of Fast Fashion

The Allure of Gamification, Scarcity, and Limited-Edition Games/Dopamine

Limited Edition and Exclusive Drops are Indeed Very Appealing

How To Get People To Buy More

The Psychology of Modern Marketing: The Science Behind Consumer Behavior

The Psychology Behind Limited Edition and Exclusive Drops: Why We Crave What We Can't Always Have

Minimalism and Marketing: Is it Effective?

Scrolling into Spending: The Psychological Triggers of Influencer Marketing

Marketing & Psychology: How It’s More Intertwined Than You Think

SPRING 2023

The Growing Influence of Social Commerce

Apr 24, 2023

Data Driven Marketing

Apr 24, 2023

The Rise of AI in Marketing: Revolutionizing Strategies and Addressing New Challenges

Apr 24, 2023

What is Sustainability and Purpose in Marketing? Why is it important?

Apr 22, 2023

Marketing in a Post-Pandemic World

Apr 22, 2023

Meet the Team

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Muse Journal

Creative Team

Collaborate to develop a cohesive visual and thematic identity for this semester’s journal edition, aligning illustrations, photos, and design elements with the selected theme.

Team Leads 2024:

Natalia Liu Claros

Claudia Angelica Staskiewicz

Team Members 2024:

Anaceli Arredondo

Isabella Jabbour

Emma Chen

Stephanie Zou

Muse Journal

Editorial Team

Research, write, and refine articles that align with the semester's theme, ensuring high-quality content through collaboration between writers and editors while maintaining deadlines for drafts, edits, and final designs.

Team Leads 2024:

Sushant Lebaka

Benjamin Lu

Team Members 2024:

Veda Mantena

Laila Aliyeva

Andrew Choi

Wesley Sudarshan

Jiahan Zheng

Heather Qin